FIRST DESIGNER IN

FIRST DESIGNER IN

Working Together: What It Entails

Let's set clear expectations about what you get and how it works.

Most design relationships fail somewhere mid-engagemnt, while wondering why this suddenly feels like design therapy, or a very expensive critique that never seems to end. That’s not me. I have little patience for ivory-tower design approaches that get teams in trouble for “taking too long,” and a strong bias toward practicality, traction, and forward motion.

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    Tara is a patient, tactful, and inspiring leader who is excellent at solving complex business problems

    Lucia Tan

    Design @ Second Measure

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    If Tara is knocking on your door, I assure you things will get done!

    Gene Dreyband

    Design @ SonicWall

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    Tara’s experience as a Design Leader is evident right away… she is very open and giving with her incredible knowledge.

    Dave Zamora

    Design Mentee

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    Tara is phenomenal beyond what I expect from a UI/UX lead.

    Anthony Aragues

    Engineering @ Norse

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    She is an influential voice with the executive team and maintains a design vision across products.

    Jan Benway

    Design @ Norse

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    Tara is a natural problem solver. [Even] complicated endeavors that could bog down the best of teams.

    Carlos Hermosillo

    Marketing @ Norse

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    Tara is an absolute gold mine of actionable knowledge and insights.

    Nastia Fortune

    Design Mentee

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    If you are going to do business with Tara, rest assured that she is smart and humble.

    Adam Bader

    Product

  • Blue background

    Tara is a patient, tactful, and inspiring leader who is excellent at solving complex business problems

    Lucia Tan

    Design @ Second Measure

  • Blue background

    If Tara is knocking on your door, I assure you things will get done!

    Gene Dreyband

    Design @ SonicWall

  • Blue background

    Tara’s experience as a Design Leader is evident right away… she is very open and giving with her incredible knowledge.

    Dave Zamora

    Design Mentee

  • Blue background

    Tara is phenomenal beyond what I expect from a UI/UX lead.

    Anthony Aragues

    Engineering @ Norse

  • Blue background

    She is an influential voice with the executive team and maintains a design vision across products.

    Jan Benway

    Design @ Norse

  • Blue background

    Tara is a natural problem solver. [Even] complicated endeavors that could bog down the best of teams.

    Carlos Hermosillo

    Marketing @ Norse

  • Blue background

    Tara is an absolute gold mine of actionable knowledge and insights.

    Nastia Fortune

    Design Mentee

  • Blue background

    If you are going to do business with Tara, rest assured that she is smart and humble.

    Adam Bader

    Product

Packages & Logistics

Let's get explicit about logistics. All engagements are remote. We work over Zoom, inside your existing tools. How embedded I am depends on the engagement you choose.

There are two ways we can work together, reflected in the two packages I offer:

Best for Seed & Pre-Seed

Product Design Review & Advisory

Product Design Review & Advisory

This is intentionally light-touch. It’s designed for teams who need senior design judgment, on an ongoing basis, just not daily. It’s often a good fit for seed-stage companies.

  • Two scheduled Zoom calls per month.

  • You bring real screens, flows, or questions.

  • I review, critique, and help you reason through design decisions.

  • No day-to-day Slack presence.

  • No execution work between calls unless explicitly agreed.

  • Design Intelligence Handoff Package

Don’t let “light-touch” mislead you. We get solid work done in those calls. Teams typically leave with clear direction and enough confidence to move forward for a few weeks before we regroup.

$800/m

Best for Series A transition

Embedded Design Leadership

Embedded Design Leadership

Designed for teams who need active design leadership now, but aren’t yet ready to make a full-time hire. This is most often the case for Series A companies navigating scale.

  • Partial-time remote engagement, up to 10hrs a week.

  • Ongoing async communication inside your existing tools.

  • Direct collaboration with product and engineering.

  • Active involvement in the design system.

  • Design Intelligence Handoff Package

In this package, I’m part of the day-to-day conversation. I help untangle decisions as they arise, reduce rework, and create enough structure that the system can hold as the team grows.

$7,800/m

only one opening currently available

What I Work On, And What I Don't

Teams usually come to me with a vague sense that their UI needs to “be better.” That may or may not be true. What is almost always true is that UI quality is a downstream effect of how well a team handles a much smaller set of foundational problems.

Below are the things I do, and don't, work on. Your company may only need a subset of them—but even tackling one of these deeply can unlock disproportionate value for both your team and your users.

Cleanup the mess

Untangling overlapping flows, one-off decisions, and legacy patterns.

Pre-hire preparation

Doing the foundational work a full-time designer would otherwise inherit.

Lay UX groundwork

Making the interaction model explicit so people stop guessing.

Input, not ownership

I offer design input, but I don’t override your decision-making. Design informs product.

Cut through the noise

Translating “this feels off” into actionable design direction.

I don't build screens

There are far cheaper ways to get screens made. Use me strategically.

Design systems

Identify shared components, patterns, and behaviors.

It's not forever

I’ll stay as long as is useful, we’ll make real progress, then I'll help you replace me.

Cleanup the mess

Untangling overlapping flows, one-off decisions, and legacy patterns.

Lay UX groundwork

Making the interaction model explicit so people stop guessing.

Cut through the noise

Translating “this feels off” into actionable design direction.

Design systems

Identify shared components, patterns, and behaviors.

Pre-hire preparation

Doing the foundational work a full-time designer would otherwise inherit.

Input, not ownership

I offer design input, but I don’t override your decision-making. Design informs product.

I don't build screens

There are far cheaper ways to get screens made. Use me strategically.

It's not forever

I’ll stay as long as is useful, we’ll make real progress, then I'll help you replace me.

Cleanup the mess

Untangling overlapping flows, one-off decisions, and legacy patterns.

Cut through the noise

Translating “this feels off” into actionable design direction.

Pre-hire preparation

Doing the foundational work a full-time designer would otherwise inherit.

I don't build screens

There are far cheaper ways to get screens made. Use me strategically.

Lay UX groundwork

Making the interaction model explicit so people stop guessing.

Design systems

Identify shared components, patterns, and behaviors.

Input, not ownership

I offer design input, but I don’t override your decision-making. Design informs product.

It's not forever

I’ll stay as long as is useful, we’ll make real progress, then I'll help you replace me.

Design Intelligence Handoff Package

Every engagement concludes with a practical record of what we did and why.

It typically includes recorded working sessions with transcripts, key design decisions and their rationale, any other documentation and, most usefully, guidance on how to load this material into an AI system so future team members can interrogate past decisions instead of guessing.

In parallel, I help you prepare for my replacement. I can help shape the job description and expectations, as well as participate in interview loops if you'd like.

Your Next Steps

Getting started is intentionally simple. The first conversation is a chance to meet, talk through what’s on your mind, and figure out whether fractional design leadership is the right fit for you right now. You can ask practical questions, and share whatever design or UX concerns are top of mind — no prep required.

1

Schedule a call

Book a time that works for you. You’ll speak directly with me.

2

Talk it through

This is a conversation about what you need, not a pitch.

3

Decide next steps

If we're a fit, we’ll cover logistics. If not, you’ll have clarity either way.

or if you prefer, email me at tara@firstdesignerin.com

Your Next Steps

Getting started is intentionally simple. The first conversation is a chance to meet, talk through what’s on your mind, and figure out whether fractional design leadership is the right fit for you right now. You can ask practical questions, and share whatever design or UX concerns are top of mind — no prep required.

1

Schedule a call

Book a time that works for you. You’ll speak directly with me.

2

Talk it through

This is a conversation about what you need, not a pitch.

3

Decide next steps

If we're a fit, we’ll cover logistics. If not, you’ll have clarity either way.

Your Next Steps

Getting started is intentionally simple. The first conversation is a chance to meet, talk through what’s on your mind, and figure out whether fractional design leadership is the right fit for you right now. You can ask practical questions, and share whatever design or UX concerns are top of mind — no prep required.

1

Schedule a call

Book a time that works for you. You’ll speak directly with me.

2

Talk it through

This is a conversation about what you need, not a pitch.

3

Decide next steps

If we're a fit, we’ll cover logistics. If not, you’ll have clarity either way.

or if you prefer, email me at tara@firstdesignerin.com

FIRST DESIGNER IN

Have a wonderful day.

Have a lovely day.

© 2026 Tara Kelly, FDI Publishing LLC