I didn’t start out aiming to do “fractional design leadership.” I started out as a founder, and then later as designer who kept getting pulled into messy situations. Sometimes the product complexity had sprawled unchecked; other times non-designers were struggling to plug a design-sized gap in the organization; often it was both.

In other words, the product usually works, customers exist, but lack of design direction is gunking up the works. That's when I roll up my sleeves and get to degunking.

When not working, I write children's books and enjoy hanging out with family, friends and my vicious guard dog (eh-hem) in sunny Oakland, CA.